Marie Cowgill holding up her wrists in gold chains, with the words “Working. No exit.”

Earning More but Still Feeling Stuck? Three Moves Towards Financial Freedom

September 25, 2026•8 min read

Nobody ever asked me whether I wanted to work for the rest of my life. Did anyone ask you?

Most of us were handed a fairly familiar plan. Study. Get a job. Work hard. Earn a little more. Pay into a pension. Eventually enjoy the life we've been working towards.

But you can follow that plan, see your income go up, and still feel as though there is very little room to move.

I used to manage bank accounts for people earning far more than I ever had. Watching the money come in and go out taught me something I hadn't understood: a bigger income doesn't automatically create more freedom.

What matters is what that income has to support, how much of it is already committed, and what happens if it stops.

The financial reset point I kept seeing

In Premier Banking, I started noticing what I thought of as someone's reset point.

Money would arrive. Bills and spending would go out. By the end of the month, the account would drift back towards roughly the same number.

For one person, that number was zero. For another, it was £500. I remember one client whose reset point was around minus £10,000.

The income could rise while the breathing room barely changed. The house got bigger. The car changed. The holidays changed. The amount left at the end stayed familiar.

That's one form of lifestyle inflation: spending and commitments expanding as earnings increase. It can happen through perfectly understandable decisions, one at a time.

Of course, sometimes the increase is swallowed by essentials getting more expensive. When rent, childcare, food or bills rise, there may be very little choice involved. Feeling stretched doesn't prove you've been careless.

But it is worth asking: when more money comes in, does any of it become more choice?

A pay rise can make life better. The question is whether you decide where it goes before the month decides for you.

Then I met someone with a very different reset point

One client kept being flagged by our system because he regularly had around £2 million sitting in his current account.

Money moved in and out, but the balance kept averaging around that amount. It was the highest reset point I'd personally seen.

He was busy and didn't particularly want the bank ringing him. When I eventually spoke to him, I suggested that he might at least move some money somewhere it could earn interest.

As I remember it, he told me he made money so quickly that he didn't know what to do with it.

I would very happily have swapped some of my own money worries for that one. But what stayed with me was how differently his income worked.

He owned businesses and assets that could make money without requiring him to be in the room for every pound earned.

My experience felt like Snakes and Ladders. Study. Debt. Work. Move forward. Hit a setback. Start climbing again.

His looked more like chess. Ownership and strategy gave him different moves to make.

That doesn't mean ownership removes risk or that everyone starts with the same opportunities. Luck, resources and circumstances still matter. But I began to see that I needed to understand more than how to earn my next salary.

A job can be part of your freedom

I am not suggesting you hand in your notice tomorrow.

A job can give you reliable income, colleagues, learning and stability. For plenty of people, those things are a valuable part of the life they want.

I worked in three different areas of a major UK bank and went through three restructures and redundancy rounds. I wanted the straightforward version: do a good job, get paid, go home.

Even when you want that arrangement to stay the same, your employer can change the role, the location, the hours or whether the job exists.

That is why I want room around the income my household relies on.

Retirement also deserves an actual look at the numbers. Your State Pension age is the age you can claim that pension; it isn't a promise that your finances will let you stop working then. You can check your State Pension age and review your forecast alongside your other pension arrangements.

The point is to understand your own position while you still have time to make decisions.

Move one: build some room into the household

In a two-income household, two salaries can quietly become the amount required to keep everything running.

That leaves very little flexibility if one person becomes ill, a job disappears or family circumstances change.

The direction I'm working towards is a household that could cover its essentials on one income. That may be a long way from where you are. For some households, today's costs make it impossible without a meaningful change in income or circumstances.

Treat it as a question to investigate, rather than another standard to fail.

Start with what your household actually needs to run. Housing, utilities, food, essential transport, childcare and existing commitments. What would still have to be paid if income fell?

If you're already on one income, ask how much flexibility or accessible savings you have if that income drops. A smaller buffer is still a starting point. MoneyHelper has a useful guide to building emergency savings.

Your first move: write down the monthly cost of essentials and compare it with the income you could still rely on if your biggest source stopped.

The aim is to find the gap. Once you can see it, you can begin deciding what might close it.

Move two: look at how much of today's income belongs to the past

Credit cards, an overdraft or car finance can commit a slice of each new pay packet before you've made a decision about the current month.

Some borrowing has helped people through genuinely difficult circumstances. There is no benefit in adding shame to the repayment.

There is a benefit in understanding it. What is owed? What does it cost? What are the required repayments? Which commitments are reducing your options most?

Reducing expensive consumer debt can free up future cash flow and reduce interest costs. The right order depends on the debts and your circumstances. Keep essential bills and required payments in view; priority debts are defined by the consequences of not paying them, not simply the highest interest rate. MoneyHelper explains how to prioritise debts and how to find free help if payments are becoming difficult.

Your first move: make a complete list of the balances, interest rates and repayments. Choose the next step from the real numbers.

Both these moves begin with noticing where money is going. The free Freedom Leak Map helps you look at money, time, energy and opportunity, then pick a place to start.

Move three: build something that can earn beyond your hours

This is the part that changed how I thought about the game.

A business, a product, content or investments can create a different relationship between your time and your income. But they are different routes with different costs, skills and risks. None guarantees a return.

And “passive” is doing a lot of work in the phrase passive income. Most things that earn without your constant presence required work, money or both to establish. Often they still need maintaining.

The useful question is: what could I gradually build or own that doesn't require me to personally deliver every hour it earns?

It might start with researching demand for a product or testing a small business idea. It might mean learning more about investing in a way that fits your circumstances, timescale and ability to take risk. Those are things to explore carefully, not a reason to gamble the money your household needs.

The order matters to me because building under constant financial pressure is hard. More breathing room makes it easier to choose deliberately.

It isn't a universal rule that every debt must disappear before you can learn, plan or build. You can explore an idea while strengthening the foundations. The point is to understand what you can afford to commit, including your time.

Your first move: identify one route you want to understand and one low-cost way to investigate it. You don't need to start five income streams this weekend.

I'm playing this game too

Shortly after our house move and sale, my biggest contract changed and my income dropped overnight.

It was a very direct reminder of what depending on one source can mean.

In parts of my life—my family, our home, where we live—I have what I wanted. I want the financial side to support that life with more resilience. I'm still building it.

That is why I care about this conversation. I want more people to understand their options before the decision is forced on them.

One question to start with

If your biggest source of income stopped next month, what would be the first thing you couldn't cover?

If it's essentials, start by understanding the household gap and what support or changes are available. If repayments are the pressure point, get clear on those commitments. If you have breathing room, consider what you want to build next and the risks you can reasonably take.

Your answer doesn't grade how well you've lived. It helps you find the next useful move.

The default plan can't know what freedom means to you. That part needs your input.

Which move are you working on—and what would help you take it?

This article shares my experience and general information. It is not personalised financial advice.

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Marie Cowgill

Marie Cowgill

Money & Freedom Strategist

Marie Cowgill is the founder of The Freedom Game and a Money & Freedom Strategist. Drawing on her experience coaching more than 250 ambitious people, she helps individuals make clearer decisions about money, work and the life they are building.

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