Step zero — what to do when you can't afford to invest — Marie Cowgill

Step Zero: What To Do When You Can't Afford To Start Investing

September 03, 2026•5 min read

If you've ever watched a video about how to start investing and got about ninety seconds in before thinking, well, that's lovely, but I can't do any of that — this one's for you.

By the end you'll know whether the thing actually holding you back is where you put your money, or how much of it is arriving in the first place. Those are two completely different problems, and almost all the advice out there solves the wrong one.

The sequence you've been given

Clear your high-interest debt. Build an emergency fund, three to six months of expenses. Get your income stable. Then, once all that's in place, start investing.

I want to say clearly: that sequence is correct. It's not bad advice. Follow it and you will be in a better position.

It is also, for an enormous number of people, completely unusable. Because those first three steps aren't a warm-up. On a lot of incomes, they're the whole mountain. Six months of expenses saved, when the month barely closes as it is, isn't step one. It's a project measured in years.

So what happens is you watch the video, you agree with it, and then nothing changes. And you assume that's a discipline problem.

I don't think it usually is.

Step zero

I think there's a step nobody puts first, and I've started calling it step zero.

Step zero is the machine that makes the money.

Everything in that standard sequence is about what you do with money once it arrives. Where you park it. Which wrapper. Which fund. How much to hold back. All of that is allocation.

And allocation only matters once there's a meaningful amount to allocate. If there isn't, you can optimise perfectly and end up rearranging a small amount of money very carefully.

How to tell which problem you have

The useful question isn't which fund. It's: what's actually binding here?

There's a fairly quick way to tell. Ask yourself what would change most if you got it right.

If you moved your money into a better-structured place tomorrow, does your life look meaningfully different in five years? For some people, honestly, yes — they've got money arriving and it's sitting somewhere doing nothing, and moving it matters a lot.

But if you ask that question and the honest answer is, it'd help a bit, but the real problem is there isn't enough coming in — then allocation is not your constraint. Income is.

And no amount of investing content is going to fix an income problem. It isn't designed to.

Why nobody leads with this

Partly because allocation is tidy. It has clean answers. Somebody can tell you where to put your money in four minutes and you both feel like something happened.

Step zero isn't tidy. It's slower, it's specific to you, and quite often it involves things that have nothing to do with money at all - a conversation you've been avoiding, a qualification, a move, leaving a job that's paying you less than you're worth because leaving is frightening.

There's also no product attached to it. Nobody sells you a step zero.

What step zero actually looks like

It's your earning capacity, and the things that increase it.

That might be asking for more where you already are, which people find far harder than researching an index fund. It might be changing what you do, or who you do it for. It might be building something small that pays you separately from your time. It might be finishing something you started and left.

I'm deliberately not giving you a list of side hustles, because that's the same mistake in a different coat — a generic answer to a question that's specific to your life.

The question is: where is your income actually capped right now, and is that cap a fact, or is it a habit?

The cost, honestly

Step zero is harder than choosing a fund. It's slower, it's less satisfying, there's no dashboard, and you can't do it on a Sunday evening and feel sorted.

It also might not work first time. Changing what you earn involves other people agreeing to things, and they don't always.

That's the real trade. Allocation gives you a small, certain improvement. Step zero gives you a larger, uncertain one. Most people pick the certain small thing, and then wonder why five years later the picture looks similar.

What I'm not saying

I'm not telling you to ignore debt, or skip an emergency fund, or gamble. Those things stay true. If you've got expensive debt, it's still expensive.

What I'm saying is that if you've been stuck at the start of that sequence for years, the problem probably isn't your understanding of the sequence. And doing the same three steps harder is not the answer.

You're not failing at investing. You haven't got to the part where investing is the relevant question yet.

So if that's you

Stop consuming allocation advice for a bit. It isn't your bottleneck, and it's making you feel behind on something you can't currently act on.

Instead, get honest about the income line. What is it, what caps it, and what would have to be true for it to be different in a year. That's a much less comfortable question than which platform to use. It's also the one that changes things.

If it would help to get clear on what you're building towards

Step zero is a lot easier when you know what it's in service of. The Freedom Audit is a free set of questions to help you work out what your version of freedom actually looks like. It doesn't produce a number or a plan. It gets you specific.

Get The Freedom Audit Here.

And if you've been stuck at step one of that sequence for a while, tell me where you got stuck. I read the comments.

This is education and general discussion. It isn't personalised financial advice.

Marie Cowgill

Marie Cowgill

Money & Freedom Strategist

Marie Cowgill is the founder of The Freedom Game and a Money & Freedom Strategist. Drawing on her experience coaching more than 250 ambitious people, she helps individuals make clearer decisions about money, work and the life they are building.

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